Psychology’s Role in Performance Load

Week Three – Question Three

Studying psychology is essential when creating an effective visual design. The attributes of psychology within the design can help the designer connect with the goal and the target audience on a greater level. Using psychology is useful as every design has an underlining meaning or motive.

Understanding the human psychology is necessary as the designer can better respond to the audience and reduce the performance load both cognitively and in kinematic loads. According to Simon Norris, managing director at Nomensa (N.D*) “Psychology is the science of behaviour and the mind. When design and behaviour match, the design will be superior.” Looking deeper into the psychology, the designer can take reference from emotions and efforts to reduce the performance load involved.

This image by Psychological Musings (2013) is an example of performance load techniques as each head is equally presented and aesthetically pleasing making the design more rememberable



Lidwell, W., Holden, K., & Butler, J. (2003). Performance Load. In Universal Principles of Design (pp. 148‐149). Massachusetts: Rockport.

Taylor, A. R. (2013). The psychology of design explained. Retrieved from Digital Arts Online:

Psychological Musings (2013) = FEATURE IMAGE SAME SOURCE

*N.D = no date

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s