Aesthetic‐Usability Effect Examples

Week One – Activity

Aesthetic-Usability Effect can be seen in everyday products. For example, the wrist watch; while the watch has a common attribute of telling time in easy motions of glancing at their wrist, when a design is more aesthetically pleasing the individual is willing to become better attached to the product and brand. Each design can vary depending on brand, gender and price depending on the individual’s preference. The authors (Lidwell, Holden, & Butler, Aesthetic‐Usability Effect, 2003) write “whether aesthetic designs look easier to use and have a higher probability of being used, whether or not they actually are easier to use.” Although these watches are beautiful they still have imperfections such as the watches below. While they look aesthetically pleasing they still use batteries and straps. In addition they can have design flaws of being too bulky or hard to read, defeating the traditional purpose, effecting the usability.


Figure 1,2 and 3: The watches above are examples of aesthetically pleasing designs, looking creative and pleasant however they may not be as practical as desired due to their design flaws

Another product that falls into the Aesthetic‐Usability Effect Principles is the invention of the Projector (fig, 4.5.6) . The projector is a digital machine that can project images on to a white wall or sheet. It can be used for multiple uses from education and entertainment. The product is compact and portable. However there are some difficulties such as needing a flat white backdrop to project onto, power source and the transparence issues when drawn with light. Overall the design is well trusted and commonly used within society having a positive connotations. Lidwell, Holden, & Butler write in their document Aesthetic‐Usability Effect (2003) “Aesthetic designs also foster positive relationships with people, making them more tolerant of people with a design.” This is true when a design follows the aesthetic design principles.


Figure 4, 5 and 6:

Finally glasses (fig 7.8.9). While they were originally designed to help with eyesight and protection from the sun, glasses have become a major motive in production advertisement, including brands such as Dior and Gucci.  Rather than being essential for sight, glasses have become an accessory for the face, showing status economically and socially. Becoming an Aesthetic‐Usability product with beauty and design.

(Figure 7.8.9)


Feature image: Fashionable Men (2017)’s%20%20watches



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